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On Purpose— Even CPG (FMCG?) giant Unilever seems to ‘get it’ these days. Speaking last week” , Unilever CEO, Paul Polman, said, “In all our launches purpose is becoming more important. If you look at plastics, consumers led that. You would be stupid to not be a forerunner [on the need to be responsible].” The company is also working to harness the direct-to-consumer model and AI to engage with consumers. Crunching Across the Country— Lay’s will release eight new flavors inspired by local cuisines from across the country. The “Tastes of America” flavors will be available from July 30th to September 23rd, flavor availability will correspond to the region that it inspired it. But you don’t have to take a road trip to try them all. Meat and Cheese Give You Gas— But that’s not why WeWork banned meat from its menus. A study released last week found that the world’s top five meat and dairy producers combined emit more greenhouse gases that Exxon-Mobil, Shell, or BP. Calculations are based on a method of accounting that includes the entire supply chain. Finally— Love Star Trek and Martinis? You’re welcome.