Is Your Food strategy relevant to today’s food connected consumer?
Nearly half of Americans consider themselves food-connected. They're young, affluent, they've started families and are ethnically diverse. Three-quarters of food-connectors would give up Facebook, and almost a third would rather give up sex than the pleasure of food and cooking. Food-connectors explore and express themselves through food and regularly engage with various aspects of food: cooking; media; and experiences.
To reach the food-connected, we help brands develop a Food Story. It's a strategy that enables multiple conversations and experiences across platforms, all connected in spirit.
Even if your brand isn't directly connected to food, it likely has a food story to tell.
We deliver food-centric marketing solutions through strategy, content communications, and experiential recommendations.