why your brand needs a Food Story

Years ago we used to think of “foodies” as a niche audience. But today, nearly half the population self identifies as food-connected—they’re a powerful consumer segment and offer tremendous brand opportunities.
— Susie Fogelson

Nearly half of Americans consider themselves food-connected. They're young, affluent, they've started families and are ethnically diverse. Three-quarters of food-connectors would give up Facebook, and almost a third would rather give up sex than the pleasure of food and cooking. Food-connectors explore and express themselves through food and regularly engage with various aspects of food: cooking; media; and experiences.

To reach the food-connected, we help brands develop a Food Story. It's a strategy that enables multiple stories and experiences across platforms, all connected in spirit.

Even if your brand isn't directly connected to food, it likely has a food story to tell.

Brands we've helped

Brands we've helped

We deliver food-centric marketing solutions through strategy, content communications, and experiential recommendations including:

  • Consumer Marketing & Communications Strategy

  • Food Ecosystem Media & Experiences

  • Product Development & Launches

  • Internal Pivot Strategies

  • Content Strategy

  • Acquisition Strategies

  • Talent Development & Training

  • Partnerships & Alliances

In addition to her formidable expertise and experience, Susie brought a fresh perspective and a creative approach to solving our issues. She was able to identify trends and translate them into scalable and executable tactics that helped distinguish us from our competition.

Susie has a natural ability to connect with consumers across different cultures and demographics and she was adept in working with our multi-functional team to meet everyone’s needs and help us achieve our goals in record time. Her energy, effervescence and enthusiasm are definitely contagious and helped motivate our entire team.
— Javier Balaguera, Executive Director International Marketing, DINE BRANDS GLOBAL
Food Trends 2017